Since 2012, K beauty or Korean beauty products become a global sensation, (yes aside from your beloved K-pop Idol group). A lot of popular brands have been dominating the market and using popular Korean idol to market the brand, telling you that you will be as beautiful as them.
But as an avid user and believer of Korean skincare products, I noticed that most of the popular brands in the market are not sustainable. It’s very rare to see a brand that promotes recyclable or reusable containers or using eco-friendly materials.
So when I stumble upon Purito, I was quite thrilled that a Korean beauty brand which is Vegan and environmentally friendly exists But what is Purito?
Purito creates products that have ingredients that are mainly sourced from nature instead of turning to harmful chemicals. They develop and manufacture products that are 100% cruelty-free environment where no animal testing is done. Purito is EWG Green Level Certified, skin-friendly, all-natural approach and protects, strengthens, and beautifies your skin!
Purito also has its Centella Green Level Line and Unscented Centella Line which its main ingredients is Centella Asiatica or Indian pennywort or Asiatic pennywort. Centella Asiatica is a type of plant that is mainly found in Asia. It is known for its hydrating, soothing, and moisturizing benefits that are perfect for gently treating acne or pimples. It is also suited for sensitive skin. Their Green Level Centella line consists of
Since Purito products mainly use natural ingredients, they also cater to the consumer who has sensitive skin, They have no mildly acid, no fragrance and low ph cleanser, Defence Barrier Ph Cleanser.
For people who are looking for brightening products but safe and effective, they have PURITO Pure Vitamin C Serum (contains 5% ascorbic acid. Vitamin E, Ginseng and Curcuma Longa Root Extract), PURITO Galacto Niacin 97 Power Essence (contains 92% of Galactomyces Fermented Filtrate, 5% Niacinamide and Bifida Ferment Lysate) and PURITO Sea Buckthorn Vital 70 Cream (contains Sea Buckthorn, Vitamin C, E, B1, B2, and K).
For those who have dry skin and looking for deep hydration, choose from PURITO Deep Sea Pure Water Cream (contains formulated with 60% of deep ocean water, natural marine ingredients, and sodium hyaluronate) PURITO Dermide Cica Barrier Sleeping Pack (contains Centella, Squalene, and Ceramide NP). Also, if you are looking for that lightweight and non-sticky sunblock, PURITO Comfy Water Sun Block Spf50 pa++++ (contains 100% non-nano mineral active ingredients & EWG green level ingredients) will be perfect for you!
Purito does not only have vegan and cruelty-free skincare, but they also have vegan and cruelty-free makeup. Their PURITO Cica Clearing BB Cream (available in shade #21 Light Beige, #23 Natural Beige, and #27 Sand Beige) provides a natural and radiant finish, protects from both UVA/UVB rays and strengthens the skin barrier. It gently absorbs into the skin and has a long-lasting formula. This product does not contain artificial fragrances, essential oils, and harmful ingredients, which can cause irritation, making it great for people with all skin types including sensitive skin.